From fragrances to credit card deals, the list of products endorsed by the Kardashians is definitely comprehensive. Still, regardless of the number of marketing projects this family engages in, each new one never fails to attract our attention, especially in the area of fashion and beauty. The Nicole by OPI collaboration is perhaps one of their most interesting projects yet as it is quite comprehensive and undoubtedly fashionable.

The excitement for the collection was certainly magnified by OPI representatives which promised that the collection will appeal to a wide range of age groups: “We are so excited to work with everyone’s favorite TV family — the Kardashians — to share a diverse collection of fashion-forward shades,” said Suzi Weiss-Fischmann, Nicole by OPI’s executive vice president and artistic director. “With lacquers ranging from high-shine and sparkly hues to neutral taupe and pinkish coral, Kardashian Kolors offers the perfect accessory for every woman—from teens to moms and everyone in between.”